After taking a look at the previous year's Google Search Trends about Indonesia, it became obvious that travellers are interested to discover the country's more adventurous side. Even for the TBI Hotel Experts, who have performed a research for many destinations around the world, it was a first to encounter such high demand on keywords like "indonesia dive resorts" and "indonesia surf resorts". Of course, this makes clear the importance for the hoteliers to reach more targeted audiences who are looking for specific experiences! So, an important question remains: what are travellers expecting from a dive or a surf resort?
The answer is simple! Related facilities or a Strong Concierge that would help them organize their adventure. Of course, if the hotel's location is right on a beach, it provides the required diving equipment, has a dive or surf instructor, and includes tailor-made activities like surfing or scuba diving lessons, it can immediately catch the travellers' attention. On the other hand, if the hotel has not the required facilities to cover the needs of adventure travellers, establishing a partnership with selected Surf & Dive centers in the area would work as a great and much satisfying alternative.
But as it makes sense, the Google Searches in Indonesia are neither limited to the country nor to the activities. Many destinations were found on the spotlight with hotel-related keywords. Bali, for example, is the "king of searches" with the keyword "bali indonesia hotels" reaching up to 20.000 searches per month. Yogyakarta, Lombok and Battam are also popular, although with way far less searches than Bali. Last but not least, travellers include more quality factors in their searches, using terms like best resorts in indonesia and indonesia luxury resorts. At the same time the term indonesia honeymoon resorts reveals an upcoming trend for the romantic attitude of the destination.
What TBI did for travellers who are planning their trip to Indonesia?
After studying the searches, we created several hotel collections about Indonesia, including hotels that match the criteria of each interest and trend, helping travellers find the hotel that fits better with their needs! Of course travellers can always book directly with the hotels at the best rates and get instant availability.
If you are a Hotelier!
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